Skinny Doesn't Sell, Fashion Mags Make Models Look Fatter

Curvy Cover Stars: Click through to see who is proud of their own curves. No added roundness needed here!

Oh Kate Upton, what have you done?

While magazines have airbrushed pounds off models and celebs for years, to the consternation of many, the latest trend in the editorial and advertising world is digitally altering subjects to appear larger and curvier.



“I have to airbrush clients’ to make them appear bigger and more womanly before I submit photographs,” one leading talent manager told FOX411’s Pop Tarts column. “Skinny doesn’t sell.”

Magazines are now adding curves to models and actresses to make them look more like naturally curvy cover gals Kim Kardashian and Kate Upton.

Pick up the latest edition of Vogue featuring Lady Gaga on the cover and notice how tall and curvaceous she appears with a cinched waist and prominent bust and hips, a noticeable difference from the behind-the-scenes photo shoot video which appears on the fashion magazine’s website.

The mag did not respond to a request for comment.

Read more on the body enhancement trend at Fox News.